our story

It was in 1974. The board of Sunnex in Sunne had decided to extend its product portfolio which until then had consisted of manufacturing components for export markets. A decent chair should make an interesting contribution. Seating conditions at the office where acceptable but rather meager in the factory. Workers were used to primitive seating conditions, sometimes only a wooden box covered with foam. The situation called for a change. The board decided on a comprehensive approach and appoint a well-known designer. The choice fell upon Bruno Mathsson who, after some persuasion eventually accepted. The internationally renowned artist appeared charmed by the fact that a small company in Sunne contacted him about an ergonomic task chair. The assignment was also one that appealed to him. He had already won international fame by his revolutionizing designs and ability to design furniture conforming to the shape of the human body.

As managing director of Sunnex, Magnus Norrman was responsible for company growth which included extending its product portfolio. But he could not control Bruno Mathsson and the chair project dragged on. Bruno Mathsson had found an embryo of a seat in a research project at Chalmers University of Technology. He perfected the designed of the seat and created a suitable backrest to match. As with other chairs signed Bruno Mathsson, the basis was the natural sedentary position of the human body. The result was a deeply contoured seat, designed to take the weight off back and neck together with a backrest providing best possible support during long work hours. The result from the research project paired with the unique design made Bruno Mathsson predict a sales success – who can resist a perfect chair?

In 1982, eight years and countless prototypes later, the chair was finally completed – but with ergonomic features well ahead of its time. The unique design of the chair was eventually popularized among many professional groups where, among others, dentists realized the potential of the chair by the end of the 1980’s. Since then, the chair has received international acclaim among office workers, architects, dentists, doctors and other professions where body support and ability to move freely during long hours are required. The combination of the fully adjustable back support and bowl-shaped seat and its multifaceted adjustment options allows it to be adjusted to each user’s individual requirements, making the chair truly unique.

2010 – Saga
Based on Bruno Mathsson ingenious designs, the chair has been further improved and 36 years after Bruno Mathsson accepted the assignment, the chair is relaunched – we named it Saga. In our new chair, we have integrated our collective experiences from 25 years of working with ergonomic seating for professional users. Our main focus has been to design a chair mechanism which maximizes the use of Bruno Mathsson’s seat and back rest not only to satisfy requirements in a modern office environment, but also to emphasize the characteristic designs of Bruno Mathsson.

The Saga chair has no protruding parts or sharp edges and its mechanical parts have been integrated with the round and minimalistic shapes of the seat and back rest. Classic lines combined with modern functionality. The Saga chair is a tribute to the work of Bruno Mathsson and a manifestation of his timeless and groundbreaking designs.

Saga is an uniquely hand-made product expertly constructed by our experienced craftsmen in our factory in Sunne, Sweden. We manufacture all our products to order with a wide selection of colours, materials and accessories. The Saga chair is manufactured by Support Design AB, managed by Erik Norrman, Magnus Norrman’s son.


About Professor Bruno Mathsson
Bruno Mathsson was born in Värmamo, Sweden 1907 and is one of Sweden’s most well known designers. He rose to international fame at the world exhibition in Paris 1937. His designs were received with great enthusiasm and his furniture was soon sought after across the whole world.

Professor Mathsson never received any theoretical, but was taught his trade in his father’s work shop. Through his own studies, he encountered functionalism and developed into an artist with a specific sense for simplicity, clean lines and understated elegance. He was able to combine discrete design with practical functionality. This ability has earned him reputation as one of the most influential designers in the world.

The uniqueness of Bruno Mathsson’s furniture is that, despite that many of them were designed in the 1930s and 1940s – still appear modern. While already appearing in museums, they still being sold and are as popular as ever before.